The concept of framing is something that one cannot get away from within the media, and has been influencing the way people think about and react to topics for several decades. Framing is simply the phrase used for how someone chooses to present certain material to the public. The media sources have guidelines that they know to abide by when conveying issues, as well as moral standards which they will not disobey. Framing has often been used to portray a particular belief in a particular light, thus attempting to sway public opinion. A perfect example of framing would be the use of pro-American propaganda during time of war, that only portrays the good side of battle. The films and posters during this era were framed to either be brimming with patriotism or berating the enemy. Never was there shown the bloody side of war or the decent side of the enemy. All these images are carefully calculated and purposefully edited in a fashion that makes the audience lean towards the same bias; basically think in the way the framers intended.
Here is a short clip of an American propaganda war song, accompanied by pro-war posters:
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