In the 1920's, Audience Demand contributed most to shaping the radio industry, since its ability to grow and change could not have been possible had it not been for the feedback of the audience.
Audience Demand is responsible for everything seen in the media. The broadcasting companies pay attention to the culture, and make programs based solely on the demands of the people.The more demand from the audience for a particular radio show, the more it is advertised, promoted, and made available for everybody to hear. If a radio show is well-received, there is an impact on all aspects of culture, including the way people act, and the merchandise they buy. This opens the door for advertisements to reach extremely broad audiences, which then impacts culture even more.
In the 1920's when radio was evolving, the broadcasters were quick to pick up on their audiences' demands. A standard format to meet these demands was established in the industry in order to meet the listening demands of the audience, as well as the business goals of the advertisers. (i.e. Program, advertisement, more program, et cetera.) We talked about 'Soap' Operas in lecture, which was a dramatic radio program which sold soap during the advertisements, hence the name. Funny how we still use that term today! Yet another way the evolution of radio in the 1920's has affected our culture now!
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