The Social Learning concept can be applied to the films Tough Guise and Killing Us Softly, because the definition has to do with individuals reenacting things they see in the media. The Social Learning threory states that individuals have a tendency to imitate images, personas, and ideas that they see being portrayed by others. The films we watched had major themes related to Social Learning, like the effects of advertising on young women in Killing Us Softly. The theory also states that the audience also learns of the possible consequences of their actions based on observing the repercussions faced by the characters in the media they are viewing. For example, if a character is robbing a bank, but gets caught in the end, and sentenced to jail, the viewer becomes more turned off by the idea of imitating their behavior. An advertisement can also effect the reader, by conveying a certain image of "attractiveness" or "fitting in". This is especially prevalent in advertising geared at women, as illustrated in Killing Us Softly. Tough Guise also greatly illustrates the effect of media images upon the Social Learning of boys. The films showcased in the documentary all feature men acting tough, strong, dominant, and macho. So, Social Learning is applicable to most everyone exposed to media.
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